{Case Study}

Adventure Matching Platform - Thrll

Company: Thrll

Timeline: 3 Months

When: 2025

Category:

E-commerce

Adventure Matching Platform

Project Overview

Thrill is a personalized adventure-matching platform that helps people discover experiences aligned with their unique personality, preferences, and social energy. A quick Adventure DNA assessment reveals how each user approaches exploration, whether they enjoy group activities, spontaneity, safety, or new discoveries. With these insights, Thrill recommends curated adventures, connects users with like-minded explorers, and builds community through in-app chat and shared events. With an intuitive mobile experience and a streamlined web dashboard for managing events and subscribers, Thrill makes planning your next adventure easy, engaging, and truly personal.

Project overview image

The Challenges

What we faced during work::

Adventure Personalization Accuracy:
Ensuring the Adventure DNA test delivers reliable personality matches that truly reflect users’ preferred travel styles and energy levels.

Seamless Community Formation:
Matching users with compatible groups while maintaining diversity, group size balance, and trust among strangers who have never met.

New User Activation Drop-off:
Reducing friction during onboarding so users quickly understand value and avoid abandoning the app before testing core features.

Local Experience Availability:
Providing compelling adventure options across different regions, especially for users outside major travel hubs.

Balancing Free vs. Paid Features:
Introducing premium plans and subscription benefits without hindering new users from exploring and engaging with adventure communities.

Safety & Verification Assurance:
Creating secure identity validation and communication processes that make users feel comfortable meeting new people in real-world adventures.

Post-Event Engagement:
Encouraging users to share feedback, join new groups, and keep engaging with the platform long after a single event ends.

What we did in a nutshell.

Work flow scenario::

Strengthened onboarding with personality-driven setup:
Introduced the Adventure DNA assessment early in the flow to personalize recommendations and give users a sense of identity from the start.

Streamlined adventure discovery through smart matching:
Designed filters and recommendation logic based on personality types, preferred activities, group size, and location to help users quickly find suitable adventures.

Improved group connection confidence:
Added user profile essentials like image, short bio, and social verification options to build trust among new group members.

Boosted community engagement through in-app chat:
Enabled chat within adventure groups to help users coordinate, bond, and stay active before, during, and after events.

Simplified subscription upgrade path:
Provided transparent, benefit-focused upgrade moments to transition users into premium experiences like exclusive groups and advanced matchmaking.

Built structured event feedback and ratings:
Implemented a post-adventure feedback step to improve future recommendations and support high-quality event hosting.

Ensured ongoing interest with notification controls:
Allowed users to manage alerts for new groups, upcoming adventures, and messages without creating notification fatigue.

The Solutions

The outcomes::

Personalized Adventure Discovery:
Leveraged the Adventure DNA assessment to tailor recommendations based on personality traits, activity preferences, and social energy, making every suggested adventure feel uniquely relevant.

Community Building Through Trust:
Enhanced user profiles with photos, bios, and verification options to help strangers feel confident when joining group adventures together.

Stronger Group Interaction and Momentum:
Integrated in-app group chat so participants can coordinate plans, share updates, and build rapport before and after their adventures.

Low-Friction Premium Activation:
Introduced smooth upgrade touchpoints where users naturally discover paid benefits like exclusive groups and advanced matching without feeling pressured.

Consistent Experience Feedback Loop:
Added post-event ratings and comments to improve recommendations, reward great hosts, and ensure safer, more enjoyable adventures across the platform.

Localized, High-Value Adventure Surfacing:
Implemented intelligent sorting and filters to highlight near-by events, trending outdoor activities, and groups that match user availability and interests.

Smart Notification Management:
Created customizable alert controls for new activities, messages, and event updates so users stay informed without being overwhelmed.

Client Feedback

We love to hear back from our clients::

Thrill now truly reflects the spirit of adventure we envisioned. The discovery feels personal, the group features build real connections, and users are excited to explore again. You captured exactly what makes Thrill different and brought it to life beautifully.

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