{Case Study}

Social staring contest App - Nooly

This is a social app where the winner of the 'staring contest' is decided by technology that checks real-time eye blinks.

Company: Nooly

Timeline: 3 months

When: 2026

Category:

Software

Social staring contest App

Project Overview

Nooly is an innovative social app that transforms casual interaction into engaging, competitive experiences. The core feature revolves around a “staring contest” where advanced real-time eye blink detection technology determines the winner, making interactions fun, unique, and tech-driven.

Beyond entertainment, the platform enhances user connections through a smart matching system powered by user ratings. It also introduces a monetization layer where users can earn and spend in-app currency—creating a dynamic ecosystem that blends social interaction, gamification, and engagement-driven rewards.

Project overview image

The Challenges

What we faced during work::

Real-Time Eye Detection Accuracy: Ensuring precise and responsive blink detection across different lighting conditions and devices.

User Engagement Balance: Designing a system that feels fun and competitive without becoming repetitive or overwhelming.

Trust in Technology: Helping users trust the fairness and accuracy of the blink detection system.

Matching Quality: Building a rating-based matching system that feels fair, personalized, and meaningful.

Monetization Without Friction: Introducing in-app currency and rewards without disrupting the social experience.

What We Did in a Nutshell

Work flow scenario::

Conducted user research to understand behavior patterns in social and competitive apps.

Designed an intuitive and playful interface that highlights the staring contest experience.

Developed a real-time eye blink detection system for fair and accurate competition results.

Built a rating-based matching algorithm to improve user connections and interactions.

Integrated an in-app currency system where users can earn through ads or payments.

Created features for extending chats and sending virtual gifts to boost engagement.

The Solutions

The Outcomes :

Real-Time Blink Detection: Implemented accurate eye-tracking technology to ensure fair and engaging staring contests.

Smart Matching System: Used user ratings to connect people with similar engagement levels and interests.

Gamified Social Experience: Turned simple interactions into fun, competitive challenges that keep users engaged.

In-App Economy: Enabled users to earn currency through ads or purchases and spend it on chats and gifts.

Engagement Boost Features: Added chat continuation and gifting options to encourage longer interactions.

Trust & Fairness Layer: Designed transparent feedback and results to build confidence in the system.

Client Feedback

We love to hear back from our clients::

Feedback fuels our growth. We continuously refine the experience based on user insights and engagement patterns. Here’s what they shared:

“A truly unique social experience” – The staring contest feature feels fresh and addictive.

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