{Case Study}
Social staring contest App - Nooly
This is a social app where the winner of the 'staring contest' is decided by technology that checks real-time eye blinks.
{Case Study}
This is a social app where the winner of the 'staring contest' is decided by technology that checks real-time eye blinks.
Company: Nooly
Timeline: 3 months
When: 2026
Category:
Software

Nooly is an innovative social app that transforms casual interaction into engaging, competitive experiences. The core feature revolves around a “staring contest” where advanced real-time eye blink detection technology determines the winner, making interactions fun, unique, and tech-driven.
Beyond entertainment, the platform enhances user connections through a smart matching system powered by user ratings. It also introduces a monetization layer where users can earn and spend in-app currency—creating a dynamic ecosystem that blends social interaction, gamification, and engagement-driven rewards.

Real-Time Eye Detection Accuracy: Ensuring precise and responsive blink detection across different lighting conditions and devices.
User Engagement Balance: Designing a system that feels fun and competitive without becoming repetitive or overwhelming.
Trust in Technology: Helping users trust the fairness and accuracy of the blink detection system.
Matching Quality: Building a rating-based matching system that feels fair, personalized, and meaningful.
Monetization Without Friction: Introducing in-app currency and rewards without disrupting the social experience.

Conducted user research to understand behavior patterns in social and competitive apps.
Designed an intuitive and playful interface that highlights the staring contest experience.
Developed a real-time eye blink detection system for fair and accurate competition results.
Built a rating-based matching algorithm to improve user connections and interactions.
Integrated an in-app currency system where users can earn through ads or payments.
Created features for extending chats and sending virtual gifts to boost engagement.

Real-Time Blink Detection: Implemented accurate eye-tracking technology to ensure fair and engaging staring contests.
Smart Matching System: Used user ratings to connect people with similar engagement levels and interests.
Gamified Social Experience: Turned simple interactions into fun, competitive challenges that keep users engaged.
In-App Economy: Enabled users to earn currency through ads or purchases and spend it on chats and gifts.
Engagement Boost Features: Added chat continuation and gifting options to encourage longer interactions.
Trust & Fairness Layer: Designed transparent feedback and results to build confidence in the system.


Feedback fuels our growth. We continuously refine the experience based on user insights and engagement patterns. Here’s what they shared:
“A truly unique social experience” – The staring contest feature feels fresh and addictive.

Mobile Application
Web Application

Mobile Application
Web Application